India's First Luxury Handbag Brand

A ‘first’ luxury handbag brand?

It feels a bit strange to write about the ‘first’ luxury handbag from India, especially when Aranyani launched as late as 2019. In fact, it is difficult to write about the first luxury ‘anything’ from India starting in the 21st century because luxury is not new to us in India. It is as ancient as the Vedic Indian civilization itself. We have eaten off silver plates, worn clothes woven with gold threads and toyed around with precious gemstones. For more than 2000 years, India was the sole supplier of these gemstones to the world. India was also home to diamonds and invented the diamond drill, which was then taught to the Romans. India’s fascination with jewelry dates back to the Indus Valley Civilization which produced necklaces lined with pendants of banded agate and jade beads suspended by a thick gold wire that passed through a perfectly drilled hole in each bead.

Luxury, for India, was not just about opulence. In the true sense of the term as described by the Oxford dictionary - a state of great comfort or elegance, especially when involving great expense - it was a way of life. For instance, gender didn’t dictate what jewellery was worn or how much of it was worn. Nor were gemstones restricted to the colors black and white. There were near-infinite choices available and freedom provided in what one wore.

https://www.aranyani.com/blogs/journal/indias-first-luxury-handbag-brand